Management, Fund Development, Marketing, Operations & Productions
Team Board Summer 2026
Pro Coro Canada - Master Task Board
Michael Zaugg
Managing & Artistic Director | Principal Conductor
director@procoro.ca
Artistic Programming & Direction
Create and articulate artistic vision to all stakeholders
Research and select repertoire for the 26/27 season
Conduct and supervise all rehearsals and performances
Design each production (theme, staging, lighting, guest artists)
Select MCs and review scripts for all concerts
Supervise all audio and video recordings
Plan artistic elements of all tours (Ontario, UWR East)
Provide comprehensive program info for printed/digital programs
Operations & Finance
Prepare and maintain annual and multi-year budgets
Manage financial reporting and track budget actuals
Develop annual business and operations plan
Sign all notes, agreements, and organizational instruments
Hire, retain, and review staff and contractors
Review and approve all external contracts for services
Review and approve operational expense claims
Establish and optimize administrative systems and processes
Schedule and coordinate internal production meetings
Ensemble & HR
Select and contract singers via audition processes
Maintain an active pool of extra and substitute singers
Evaluate singer performance and conduct re-auditions as needed
Develop continuous singer recruitment and retention strategies
Provide mentoring and coaching for future Pro Coro roles
Governance (Culture&People)
Attend Board, ExCom, and committee meetings
Provide written management reports in advance of Board meetings
Assist Board in policy development and change management
Draft and submit CCA "Concerned Status" governance response PRIORITY
Set philanthropic mindset and Champion Model at meetings, and concerts
Coordinate high-level advocacy events with the Board and the community
External Relations & Grants
Act as primary public spokesperson and representative
Network across arts, education, philanthropy, and government sectors
Pro-actively research, pursue, and secure grant funding
Execute donor and funder meetings
Project: ICE Concert (May 31)
Finalize program design and musical direction
Coordinate 'Singing the Land' integration with Jacquelyn Cardinal
Confirm repertoire with Edmonton Young Voices (Lyndsey Olsen)
Finalize rehearsal schedule and workshop integration
Draft and execute artist contract: Jacquelyn Cardinal (MOU terms)
Draft and execute agreement with Edmonton Young Voices
Project: Ambient Ch0ir
Provide artistic direction for all 4 summer activations
Coordinate with Noel Fanaeian on musical preparation and system use
Confirm singer rosters (16-20 voices) per activation
Select and confirm guest electronic/ambient artists
Manage project budget against the $68,355 grant envelope
Project: Ontario Tour
Resolve Music & Beyond booking contention (Julian Armour)
Confirm joint repertoire details with Mark Vuorinen (Elora Festival)
Confirm Cameron Crozman for Concerto 1666 performance
Brief all singers on finalized itinerary and repertoire
Conduct pre-tour rehearsal intensives
Lead all concerts and workshops across the 5 venues
Project: Digital Release Strategy
Approve overall release calendar and visual branding
Approve rights classifications (Lane A/B/C)
Review and approve YouTube metadata and tagging strategy
Laura Craig
Operations & Business Development
development@procoro.ca | thechoir@procoro.ca
Office Administration & Operations
Act as first point of contact for the office
Handle all incoming communications professionally
Purchase inventory of office supplies and equipment
Manage score purchase
Coordinate team task assignments and workflows
Manage annual reports, submission and communications with legal entities (City of Edmonton, etc)
File society annual returns
Assist in securing all venues for the season
Maintain an efficient filling system (google drive, paper) related to production and administration
Financial Management
Plan payment schedules and prepare cheques for signature
Deposit cheques and manage credit card payments
Review and update actuals in the annual budget regularly
Manage bookkeeping and accounting workflows (liaise with SIGMA)
Compile documentation and assist in the annual audit
Process and execute singer payments post-concert
Review operational expense claims
Fund Development: Excellence (Systems)
Maintain Keela database and accuracy (tags, interactions)
Build and execute donor list segmentation
Process all renewals and issue official tax receipts
Manage the online and offline donation journey mechanics
Ensure strict privacy and accuracy of all donor information
Build outreach package, oversee design and distribution
Fund Development: Impact (Stewardship)
Execute thank-yous according to action plan, phone calls, handwritten notes with impact statements, etc
Coordinate touchpoints at every performance
Execute the Sing into Spring, Holiday campaigns and other seasonal drives
Generate monthly reports on supporter data, outreach, and recognition
Identify and hand off major-capacity donors to acquisition pipeline
Singer & Board Logistics
Plan and manage subscriber renewal programs and campaigns
Execute minute-taking at Board and committee meetings
Project: ICE Concert (May 31)
Manage comp tickets and VIP seating arrangements, Stewardship
Plan and execute FOH touchpoint and Board engagement
Project: Ambient Ch0ir
Process invoices per activation (Noel, Corey, Skye)
Process singer payments per activation
Secure and process security guard contracts for all dates
Work with FD Specialist on downtown sponsor activation
Project: Ontario Tour
Secure/Pay all travel bookings (flights, train OTT-TOR, bus charter)
Secure/Pay accommodations (in Ottawa, Toronto, Owen Sound, Elora)
Prepare and distribute fees ahead of time
Secure insurance and liability certificates for all tour venues
Track tour budget and conduct final expense reconciliation
Sean Gleason
Administration & Production
admin@procoro.ca
Production & FOH Management
Manage score library: printing, scanning, and cataloguing
Create concert programs: design, typesetting, printing, ads, and proofing
Manage FOH logistics: ticketing platforms (Ticket Tailor/Square), volunteers, venue setup
Coordinate livestream operations: slides, digital programs, monitoring
Confirm arrival times and call sheets for all personnel
Concert Day & Post-Production
Set up FOH table, organize volunteers, and secure venue doors
Close out ticket sales and manage complimentary tickets
Troubleshoot technical issues during live performances
Collect scores and materials from performers post-concert
Compile attendance data and prepare final concert reports
Complete and submit SOCAN and Entandem data sheets
Scan and archive timesheets, photos, and performance materials
Communications & Campaigns
Execute subscription and ticket campaigns (phone, letter, digital execution)
Populate and manage online ticketing systems
Draft, proofread, and schedule organizational newsletters
Draft press releases and media alerts
Create images and source photos/bios for marketing materials
Respond to general inquiries via email and phone
Administration & Reporting
Manage general day-to-day correspondence with singers
Prepare and distribute all singer and artist contracts
Maintain and update organizational calendars
Maintain physical and digital filing systems (correspondence, archives)
Provide day-to-day customer service for patrons and inquiries
Assist with website maintenance, content updates, and formatting
Receive, and manage inventory of office supplies
Prepare and manage singer contracts via DocuSign
Maintain and update database contact lists
Manage digital file systems and organize shared drives
Prepare materials for organizational management reports
Compile Annual Report (stats, testimonials, financials, graphics, photos)
Priority Action Items
Singer contracts for 24-voice tour
Confirm rehearsal venue for pre-tour
Collect required information to AGM report
Review and update policy index
Project: ICE Concert (May 31)
Manage venue production: lighting, sound, and stage plot
Confirm floor plan with venue management
Execute FOH setup and volunteer coordination
Project: Ambient Ch0ir
Communicate and secure permit applications for all 4 downtown parks
Coordinate with Noel to book and plan outdoor PA setup and sound engineering
Coordinate LED screen rentals and setup (June, July)
Coordinate 10,000+ lumen projector rental and setup (Aug, Sep)
Set up and test Twilio SMS platform with Noel/Skye
Research & Schedule security guards (2 per show, Laura to contract)
Manage busker stage logistics (Michael Phair Park)
Secure building projection approval (Beaver Hills facade)
Project: Ontario Tour
Ensure all 24-voice tour contracts are signed and filed
Quote block rooms in Ottawa (deposit required)
Quote transport options for July 17 in Ottawa
Book train tickets (Ottawa to Toronto)
Book van rentals (Toronto to Owen Sound to Elora)
Create concert day call sheets for all 5 venues
Build production file for each Ontario venue
Contact technical teams at all tour venues, tbc
Design and launch tour landing page on website, and setup blog and associated assets
Project: Digital Release Strategy
Verify digital streaming/distribution rights
Email composers for 1-paragraph addendum if contract does not exist
Audit Spotify artist page: verify bio, photos, links
Audit Apple Music artist page: verify bio, photos, links
Gather ISRC/UPC codes from TuneCore for existing releases
Execute YouTube tag & description updates
Apply YouTube metadata templates to back-catalogue
Schedule social media posts for each streaming release date
Set up fan funnel links: streaming -> social -> email -> donate
Research Spotify playlist submission processes
Design cover art templates (JUNO badge, photo/text layout)
Upload each release to TuneCore (auto-generate ISRC/UPC)
Create Spotify Canvas video loops (3-8 sec, no text)
Schedule releases 28+ days ahead in TuneCore
Submit Spotify editorial playlist pitches 7 days pre-release
Easy Wins Release Execution
1. Beatch: A Boy and a Boy (Rights Check)
2. Faure: Cantique de Jean Racine (Metadata)
3. Dett: Cheer the Weary Traveler (Metadata)
4. Giacomin: There was a time (Rights Check)
5. Bruckner: Christus Factus Est (Metadata)
Michael will confirm all and add more!
Riza Galang
Marketing & Communications
marketing@procoro.ca
Marketing Strategy & Core Campaigns
Create 2026/2027 Season Marketing Plan TOP PRIORITY
Create overall annual marketing plan and implementation strategy
Plan and coordinate major marketing campaigns
Develop season timeline for promos, press, and social
Build and manage overarching social media presence
Submit events to community publications and calendars
Engage reporters, bloggers, and guest artists for interviews
Create editorial calendars and syndication schedules
Analyze social data/metrics and act on insights
Project: ICE Concert (May 31)
Design and execute high-level Meta ads campaign
Monitor Meta ads performance and optimize spend
Manage traditional media outreach for the concert
Attend ICE concert to capture live media
Coordinate ECF podcast communications
Rhanda Bonet-Graham
Fund Development Specialist
Acquisition & Meetings (Growth)
Call, meet, and follow up with existing donors
Call, meet, and follow up with prospective major donors
Call, meet, and follow up with corporate sponsors (Stantec, EPCOR, ATB, see list for starters)
Develop corporate LOI and Sponsorship matrix
Execute follow-ups with donors/sponsors for the 26/27 season
Prospecting (Growth)
Review PCC donor database to identify capacity
Identify major donors to prioritize for immediate contact
Collaborate with internal staff on donor data accuracy and easy wins
Case for Support Development
Assist in Case for Support document/Outreach package
Incorporate JUNO Award-winning status into pitch narrative
Incorporate Ontario tour narrative and impact
Incorporate digital recording and performance initiatives
Incorporate UWR East Tour narrative (not PCC-led)
Board Engagement
Engage Board with clear, fast win tasks
Coach Board of Directors on fundraising and the champion model
Increase Board participation and comfort at donor events & concerts
Project: ICE Concert (May 31)
Welcome, host, and steward donors attending the concert
Welcome, host, and pitch potential sponsors attending the concert
Coordinate overarching hosting strategy with team
Project: Ontario Tour
Implement strategic measures with marketing to support acquisition
Execute sponsor follow-up during the tour window
Leverage the JUNO win + national tour for corporate pitch meetings
Taylor McDonough
Administrative Assistant
assistant@procoro.ca
Season Transition & Archiving
Archive digital materials from the 25/26 season
Archive physical materials from the 25/26 season
Archive sheet music library (physical & digital files)
Archive video and audio materials
Prepare materials and folders for the upcoming 26/27 season
Print and package sheet music for 26/27 repertoire
Organize media archives
Data & Subscriptions
Compile Audience Survey 1-4 analysis
Extract demographics brief for corporate pitch deck, hand-off to team
Update annual statistics report
Collect performance data (Excel/Google Sheets)
Execute general data entry and database updates
Create Wikipedia entry
Office & Production Support
Update website content (based on provided templates & copy)
Assist with Front of House and production tasks as assigned
General office work: filing, shredding, scanning
Office and basement cleanup and organization
Organize the newsletter archive
Organize the contract file system
Dependencies & Major Milestones
Cross-functional workflows and Summer 2026 timeline
Key Dependencies
Rhanda → Laura: Hand off acquired donors/sponsors for stewardship/retention
Laura → Rhanda: Hand off ready prospects (donors/sponsors) for acquisition
Riza ↔ Laura ↔ Rhanda ↔ Sean: Align outreach package with acquisition and campaign goals
Riza ↔ Sean: Handoff newsletter content, press releases, digital assets
Taylor → Michael: Digital rights clearance approvals (May/Jun)
Laura → Michael: Task assignments and daily oversight for Taylor / Sean (Jun 12-30)
Taylor → Laura: Task assignments and daily oversight (Jun 12-30)
Major Timeline Milestones
May 1: Taylor and Rhanda contracts begin
May 1: Review and renew contract Laura
May 31: ICE Concert (All hands on deck)
Jun 1: Review and renew contracts Sean, Riza
Jun 5: Ambient Ch0ir #1 + Digital Release #1 (Beatch)
Jun 12: Michael leaves (Laura assumes operational lead)
Jun 30: Taylor contracts END
Jul 15-26: ONTARIO TOUR (Rhanda contract ends Jul 15)
Eisenhower Priority Matrix
80 specific actions mapped for May & June 2026
URGENT
NOT URGENT
IMPORTANT
1. DO FIRST
Submit CCA "Concerned Status" governance response
Resolve Music & Beyond booking contention
Issue and sign all 24-voice Ontario tour singer contracts
Secure deposit and block rooms for Ottawa tour leg
Finalize ICE Concert (May 31) production schedule
Execute Jacquelyn Cardinal artist contract (Phase 1 MOU)
Ice workshops, rehearsals and performance
Secure permit applications for all 4 Ambient Ch0ir parks
Onboard Taylor and Rhanda (May 1)
Finalize EYV agreement with Lyndsey Olsen
Confirm pre-tour rehearsal venues
Launch Ice Concert high-level Meta ads
Secure $15,000 corporate funding for Ontario Tour
Finalize Ambient Ch0ir #1 (Jun 5) PA logistics
Approve building projection for Beaver Hills
Set up and test Twilio SMS platform for Ambient Ch0ir
Confirm guest electronic artist for Ambient Ch0ir #1
Prepare Taylor's daily task list for Michael's absence
Create outreach package incorporating JUNO win
Create 2026/2027 Season Marketing Plan
2. SCHEDULE
Research and select repertoire for 26/27 season
Draft Stollery LOI (Voices for Vitality - due Jul 31)
Develop corporate LOI and Sponsorship matrix
Plan artistic elements for UWR East Tour (Nov 2026)
Master top 10 "Easy Wins" tracks to WAV 24-bit
Pull and verify digital rights for commission composers
Build Board fundraising engagement strategy
Compile annual statistics report and audience surveys
Execute "Sing into Spring" donor campaign
Book ground transport ON
Design digital program and tour booklet PDF
Review and update organizational policy index
Audit ProCoroTV catalogue for future digital releases
Prepare annual business and operations plan
Coordinate 'Singing the Land' Phase 2 elements
Draft "Countdown to Tour" social media content calendar
NOT IMPORTANT
3. DELEGATE
Answer general phone and email inquiries
Process routine Keela database updates
Purchase and receive routine office supplies
Execute daily social media monitoring and moderation
File society annual returns
Prepare materials for Board meetings
Mail out season brochures and subscription packages
Handle website formatting and routine copy updates
Organize the contract file system in the office
Clean and organize the basement storage area
Collect and compile individual performance data into Excel
Execute YouTube tag and description updates
Audit and update Spotify/Apple Music artist bios
Troubleshoot minor IT or software login issues for staff
Gather ISRC/UPC codes from TuneCore for existing releases
Organize the newsletter archive folders
Set up FOH tables and procure volunteer badges
4. DROP / DELAY
Create Wikipedia entry for Pro Coro Canada
Reorganize historical media and photo archives (pre-2023)
Digitize obsolete physical sheet music not in rotation
Pitch feature stories on past seasons to local blogs
Plan holiday campaigns (December 2026) in May
Organize off-site staff/singer social events for late summer
Track vanity metrics on old social media posts
Update personal staff bios on non-primary web pages
Consolidate legacy email accounts from past employees
Reformat the layout of historical Board meeting minutes
Source new office furniture and donate/recycle old equipment
Research hypothetical merch ideas (mugs, t-shirts)
Draft long-form blog posts unrelated to current season/tours
Review minor website aesthetic tweaks (color shades)
Plan secondary repertoire for hypothetical future activations