Pro Coro Canada
Bold Stories, Bold Sounds

Pro Coro Canada (PCC) is not just a professional choir; it is a vital public asset whose core activities directly align with key political and civic aspirations for a successful city: heritage, community health, and economic growth.

Guardian of the Past - The Heritage

We safeguard and advance our national identity by preserving and creating artistic heritage. This is the essence of cultural resilience.

• Honouring Tradition: We preserve the world's great choral masterworks and interpret them with artistic excellence, ensuring this shared cultural wealth is passed to the next generation.

• Creating a Canadian Canon: We commit to building a legacy of Canadian art, commissioning and premiering over 100 new choral works in the last decade alone. This means we are actively writing our city’s future cultural history today, giving students and musicians worldwide "something from the past" to study tomorrow.

Advocate for the Present - the Social cohesion

We are a vehicle for immediate community development, social connection, and cultural health.

• Rippling Impact: Our professional singers are working conductors, teachers, and coaches who actively reach hundreds of community singers across the Greater Capital Region every week. This organic transfer of high-level skill directly improves the quality of choral music and participation throughout Edmonton.

• A Tool for Well-being: By fostering active community participation, the arts directly contribute to social cohesion, mental health, and quality of life—essential components of a robust social welfare agenda. Read Misha’ Story below.

• The Story of NOW: Our commitment to innovation, to addressing current issues through Art and to pushing boundaries also earns us national recognition, including the prestigious Innovation Award from Choral Canada, enhancing our city's modern cultural image.

Nurturer of the Future - The creative Workforce

We are a premier training ground that actively cultivates the next generation of creative professionals, investing in the talent pool required for a thriving creative economy.

• Building the Future Workforce: Our extensive Emerging Artist Program mentors between 20 and 60 young singers, conductors, and composers annually. These programs provide rigorous training and sometimes paid professional experience, ensuring the national arts industry has a continuous flow of high-calibre talent rooted right here.

• Accessibility & Global Reach: Our commitment to accessible art, including free global livestreams of all concerts, makes our local artistry a global resource, providing cultural access to all citizens regardless of mobility or location, and broadcasting Edmonton's artistic vibrancy to the world.

ROI: The Economic Argument

Investing in Pro Coro Canada is not an expense; it is a high-return public investment that demonstrably drives local economic activity and creates jobs.

• Guaranteed Return: Economic analysis confirms the massive multiplier effect of public arts funding. For every dollar the Canada Council invests in core organizations, those organizations spend an average of six dollars back into the community.

• More Bang for the Buck: The Edmonton Arts Council's data is even more specific: arts and festival organizations generate over $68.4 million in value-added GDP and create over 1,400 local jobs each year.

Pro Coro Canada is a crucial part of the ecosystem, turning public and private funding into local economic activity, employment, and a flourishing cultural life.