1. The Value of Professional Art

ℹ️ Did you know? Pro Coro Canada is a fully professional ensemble.

Currently, revenue from one $35 ticket pays for exactly 1 hour of one singer's work. A single concert production requires roughly 430 professional singer-hours.

Knowing this, how do you view our current pricing ($35 Advance / $40 Door)?

💎 Incredible Value I would expect to pay more for this quality.

⚖️ Fair Price It feels appropriate for the experience.

📈 A Bit High But I understand the costs involved.

🛑 Barrier to Entry This price prevents me from attending often.

2. Seniors & Discounts

We currently offer $10 tickets for Students to encourage youth engagement. We do not currently have a dedicated Senior rate.

For our Senior audience members: Which statement best reflects your situation?

🤝 Support the Arts I am happy to pay full price to support the choir.

🏷️ Perk Appreciation I can pay full price, but a small discount ($5 off) makes me feel valued.

📉 Budget Necessity I am on a fixed income and need a lower rate to attend.

3. "Pay What You Can" (PWYC)

We are considering PWYC tickets at the door to remove financial barriers. We want to know how you feel about this model for professional concerts.

What is your immediate reaction to a "Pay What You Can" option?

🔓 Increases Access Great idea. It helps those who can't afford full price.

🧭 Needs "Suggested Price" I'd like it, but I need guidance so I don't underpay.

📉 Devalues the Art It might make the concert feel less professional.

💝 Opportunity to Give I would use it to pay MORE than the ticket price.

4. Subscriptions & Show Formats

With 10+ concerts a season, we offer different formats. How does the time of day affect what you would pay?

☀️ Equal Value A matinee/preview is worth the same as an evening show.

📉 Daytime Discount I expect daytime shows (approx 1 hr) to be cheaper.

🎟️ Flex Pass Interest I'd prefer buying a bulk "Flex Pass" for deeper savings.

5. Bonus: The "YEG Arts Pass"

We are exploring a partnership with other local arts organizations (e.g. Ballet, Theatre, Spoken Word).

Would you buy a "Discovery Pass" that included tickets to Pro Coro AND other art forms?

🤩 Yes, definitely! I love exploring different art forms.

🤔 Maybe... Depends on the price and the partners.

🎵 No thanks I prefer to stick to Choral Music events.

The Pro Coro Canada Concert Experience

1. The Value of Professional Art

2. Seniors & Discounts

3. "Pay What You Can" (PWYC)

4. Subscriptions & Show Formats

5. Bonus: The "YEG Arts Pass"

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